Cherry on Top is a global video production studio for the gaming industry, crafting cinematic trailers, gameplay capture and live action films for worldwide releases. A TAKEOFF Group studio.
Where Winds Meet
Dead by Daylight: 10th Anniversary
Hot Wheels Infinite Rush
Aphelion
“Because every great story deserves its cherry on top.”
What we do best
Gameplay & Cinematic Trailers
Launch & announcement trailers / Cinematic cutscenes & Unreal Engine sequences / Gameplay capture (in-build / in-engine rushes) / Season updates & live event videos (new heroes, DLCs, tournaments, in-game events) / Full EXE & LOC — multi-language, multi-format delivery ready for global launch
Live Action & Hybrid Shoots
On-location & studio shoots / Actor direction & product integration / TV & digital commercials / Hybrid live action & game world content / Behind-the-scenes & documentary-style videos
Motion Design & GFX
2D cut-out & character animation / 3D motion graphics & VFX / Creative GFX for campaigns / DOOH & special formats (LED walls, booths, events)
Short & Social Content
TikTok, Reels, YouTube Shorts / Micro trailers & teasers for social ads / Community-driven content & challenges
Frequently asked questions
What does Cherry on Top do?
Cherry on Top is a video production studio dedicated to the gaming industry. It produces cinematic and gameplay trailers, Unreal Engine cinematics, live action and hybrid shoots, motion design & GFX, and short-form social content for game publishers, developers and brands.
Is Cherry on Top specialized in game trailers?
Yes. Game trailers are a core service: launch and announcement trailers, reveal trailers, gameplay capture (in-build / in-engine), season updates, live event videos and full EXE & LOC multi-language, multi-format delivery for global launches. Recent examples include the Hot Wheels Infinite Rush reveal trailer (Summer Game Fest 2026, built 100% in-house in Unreal Engine 5) and the Aphelion reveal trailer for Dontnod (Xbox Showcase).
Which game companies has Cherry on Top worked with?
Clients include Microsoft, Ubisoft, Electronic Arts, Epic Games, Activision Blizzard, Riot Games, Bandai Namco, Warner Bros, Tencent, NetEase, Amazon, Dontnod, IOI Interactive, Playdigious, Nacon, Hoyoverse and Behaviour Interactive.
Where is Cherry on Top based?
Cherry on Top has studios in Montreal (Canada) and Santa Monica, California, serving North & South America, and in Lyon (France), serving Europe, the Middle East and Asia.
Can Cherry on Top deliver localized versions of a trailer?
Yes. The studio handles localization and versioning (EXE & LOC) with multi-language, multi-format delivery — for example 16:9, 1:1 and 9:16 — ready for global launches.
Is Cherry on Top part of a larger group?
Yes. Cherry on Top is the game trailer and cinematic studio of TAKEOFF Group, a creative group of ten specialist studios founded in 2003 and headquartered in Lyon, France, serving the video game, sports and luxury industries. Its sister studios include TAKEOFF Gaming (video game marketing, key art, influencer kits), L’Atelier (statues, esports trophies, custom consoles), TAKEOFF Athletics (sports marketing), TAKEOFF XP (luxury, 3D and AI), TAKEOFF Access, Elkoy / Art QR Code, Genesis and Exhibit North America — so a trailer can be combined with key art, influencer kits, custom hardware or an event activation within the same group.
How much experience does Cherry on Top have?
Cherry on Top is the video studio of TAKEOFF Group, with 20+ years of creative expertise and more than 500 videos delivered worldwide, covering the full pipeline: pre-production, production, post-production and global delivery.